SERVICE QUALITY, SATISFACTION, CONTINUOUS USAGE INTENTION, AND PURCHASE INTENTION TOWARD FREEMIUM APPLICATIONS: THE MODERATING EFFECT OF PERCEIVED VALUE

This study aimed to analyze factors that could influence continuous usage intention on freemium applications and purchase intention of premium services among students.Non-probability purposive sampling was used to determine the respondent.The criteria for the sample for this study were students who used freemium applications.Data were analyzed usin

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